The Denver SEO “Local’s Only” Guide – Shop 5280

When a search engine user enters a search query like ‘Denver SEO‘ one can assume that they are searching for a Denver based search engine optimization professional. Unforently, there are a lot of ‘SEO Directories,’ that will advertise literally anyone and everyone who pays them, regardless if they are local and regardless if they’re any good.

Several industry friends approached me months ago about putting together a directory. I’m passionate about supporting local business and local economies, and they were passionate about leveraging the internet to drive that business – it was a perfect fit. This is how Shop 5280 was born.

Sure, there are a lot of directories out and about. Many are poorly managed and include a lot of irrelevant web spam while others offer no value to the end reader. At Shop 5280, we’re about keeping local, local. For an example; if you’re a plumber in Denver, you won’t be able to take business from local plumbers in Castle Rock, and vice versa.

The idea to support local goes beyond a passion. It’s a way to keep local money in local economies and introduces the multiplier effect. This was the driving force behind the highly successful Castle Rock News portal, Castle Rock, Colorado.

Shop 5280 is an up & coming guide to local businesses in Colorado. It’s fairly new and its search engine visibility is becoming more known. The buzz is out, sign up before prices increase and help support the local marketplace.

Black Hat SEO Demystified by Sean Hakes

Back in the mid-1800’s ‘Black Hats’ were known as the villains and criminals of the wild west. These were the guys who were holding up towns, robbing banks and always in trouble with the law.

When it comes to search engine optimization, the same picture is painted of search engine practitioners who intentionally choose to guidelines set forth by search engines like Google.

First, to better understand the history of black hat SEO, lets first talk about why over the years, search engines like Google have adopted these types of guidelines.

Back in the day, it was pretty easy to game the system. There wasn’t really any rules. You could easily get a website ranked simply by having the right keyword in the domain name, stuffing a handful of keywords on the page, and collecting a handful of links through paid, or fabricated means. SEOs around the globe picked up on exactly what search engines like Google were looking for and going full bore getting sites ranked for terms that were maybe relevant, or maybe not resulting in a poor search engine experience for many users. For an example; imagine doing a search for a local plumber and seeing a bunch of random businesses who did everything but plumbing show up in the search engine result pages?

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SEO Hacker

Welcome to SEO Hacker

Welcome to My name is Sean Hakes, the SEO Hacker. Everything I do on this website has a purpose. Whether it’s a link, an image, how a page is formatted, how it links out, to how the metadata, structured data, AMP pages etc, it’s all formulated – and for a reason. Throughout this website, I’ll regularly test various ethical, white-hat tactics. Once my test concludes I’ll post my results in SEO Tests. If you feel compelled, I encourage you to jump into the conversation at any point. SEO Experts and novice alike are welcome.